PANASONIC

About the brand

PANASONIC

“Creating a better life”
Panasonic’s business objective is to create “a better life”. All employees of Panasonic need to think about what comprises of better life at each location and moment in time in order to identify and create a better life for their customers.
“Contributing to the evolution of society and to the happiness of people around the globe”
Panasonic’s mission is to acquire clear understanding of the local lifestyle, culture and market in each location around the world in order to continue contributing to the happiness of the people in that location. The objective of the business operations of Panasonic is not merely corporate profits, but rather to contribute to the happiness of the people and the development of society. One example is Panasonic’s efforts – in all of its business activities – to deal with the environmental problems and other issues that the world has to face.
“Continuously” – For Panasonic this word means “start anew every day”. The company and the brand are continuously evolving according to people’s tastes, needs and the changing times.